Press review: Cleaning sector seeks new talent in Walloon Brabant
The cleaning sector is booming in Walloon Brabant! With an urgent need for skilled labor, no fewer than 38 local companies are actively seeking nearly 200 workers. This massive mobilization aroused the interest of the media and was widely reported in the press and audiovisual media. A look back at this media coverage.
The employment situation in the cleaning sector
Forem, in partnership with local companies, is organizing three jobdays in Walloon Brabant to meet the growing need for qualified personnel. The sector, which offers stable, accessible jobs, is nevertheless struggling to attract the talent needed to meet the growing demand for cleaning services from both private individuals and businesses.
Wide media coverage
Several major Belgian media covered the initiative, highlighting its importance for the local economy and for workers looking for opportunities:
- TV Com: In a 2-minute 55-minute video report, TV Com explored the need for manpower in the cleaning sector and highlighted the partner companies working alongside Forem. The video illustrates the sector’s challenges and opportunities.
> Forem BW and partner companies are looking for professional cleaners. | TVcom - Radio Contact: The initiative was also advertised in Radio Contact’s newscast, reaching a wide audience at 12:30 and 5:30 pm.
> Alert (auxipress.be) - Sudinfo: An online article published on September 26 on Sudinfo describes the initiative in detail, mentioning the three jobdays organized and the number of companies involved.
> 38 cleaning companies looking for 198 workers in Walloon Brabant: three jobdays organized (sudinfo.be) - RTL Info and La Libre: On September 26, RTL Info and La Libre published articles detailing the scale of recruitment and the mobilization of the cleaning sector.
> Cleaning sector: 3 jobdays in Walloon Brabant to recruit nearly 200 workers | RTL Info - DH/Les Sports+: La Dernière Heure also relayed this information in an online article, highlighting the opportunities offered by the sector.
> Cleaning sector: 3 jobdays in Walloon Brabant to recruit nearly 200 workers – La DH/Les Sports+ (dhnet.be) - L’Avenir: The regional press took up the subject, notably with a print and online article in L’Avenir BW on September 26 and 27, inviting candidates to join the ranks of “cleaning aces” and supporting local initiatives to reduce the shortage.
> Walloon Brabant seeks 200 “cleaning aces” – L’Avenir (lavenir.net)
A sector in search of visibility
This recruitment campaign and the ensuing media coverage demonstrate the determination of Walloon Brabant’s cleaning companies to attract new talent and publicize the advantages of working in the sector. As well as being essential to everyone’s well-being, these positions offer increasingly attractive working conditions and training opportunities.
At XLG HOME, we’re proud to see our sector evolve and to contribute to this recruitment dynamic. Join a sector that continues to develop and become more professional, and discover a wide range of career opportunities within a company like ours, where the well-being of our employees and the quality of our customer service are at the heart of our values.
